Wednesday, July 09, 2008

Launch of BMW Diesels in US Delayed?

Over at BMWBlog they have photos of the upcoming 335d, and are looking to confirm or deny rumors of delay in its US launch date. 

I’ve been eagerly anticipating the arrival of the 335d ever since it was announced. However, in the time that has since transpired the cost of diesel has skyrocketed past that of even premium gas. The modest increase in economy over the 335i means total cost per mile will be more for the 335d. Unless that equation changes dramatically before the diesel’s American debut it will be a flop. Those that make their own biodiesel, however, will be undeterred. This car is perfect for the DIY crowd.

No doubt the bean counters at BMW have figured this out and may be hedging their bets with a delayed launch allowing more time for a potential correction in the cost of diesel relative to gas in the USA. Hindsight being 20/20 it might have been better for BMW to bring over the more efficient 320d. If they were concerned about sullying their hard earned luxury image in North America they could have imported the Aplina D3 Biturbo!

No comments: